You may have one, two, three, or more social media accounts – accounts you’ve signed up for to help you market your business. So, where are those huge followings that are supposed to link from those sites to your business website? Whether you sell luxury scented candles online, or run a brick and mortar business like this hairdressers warrington business or these turf suppliers do, you better master social media if you want your business to grow!
To get the most out of social media marketing, you must do more than just open social media accounts. You have to be an active participant on those sites on a regular basis. Here are some tips by a seo manchester and social media marketing experts from a UK company for using social media to help you grow your business.
Talk to Your Niche Audience
To let your online community know more about you, you have to talk to them. This must be intelligent, thoughtful, informative, and friendly talk that truly seeks to offer something of value to the recipients. Don’t make your talk blatant sales talk, where you sound like a late-night infomercial. Offer up-to-date, useful, relevant information as you talk that speaks to the community’s concerns. When they perceive you as a trusted information source, and as a reputable business, they will engage further with you.
Listen to Your Niche Audience
You can’t do all the talking, however… that’s monologue…you want dialogue. Therefore, listen to what your community is saying – listen to their suggestions, and listen to their viewpoints. You can learn much from your audience concerning what they want. This helps you tailor other marketing efforts to these needs and you garnered all this information from intelligent social media dialogue.
Greg Larson runs a site where you can buy social media followers and notes “It takes time to build a following for your brand on social portals. Be patient and have a weekly plan for posting information. Yes, you have to run your business; however, if you choose to be part of social media then do it regularly. This may be a few times a day, once a day, or once a week. Whatever, be consistent and realize you won’t build a loyal following overnight.”
Make a Commitment
Kaley Smith runs the social media for this personal trainer manchester business says “You have to make a commitment to a social media marketing strategy. You won’t reap much benefit if you start off gung-ho on social media marketing, and then ‘take it or leave it’ once the initial excitement of the medium wears off. Participate regularly, as mentioned, and strive to offer helpful information always to those you talk about each time you log on to a site.”
Focus on Followers Who Show a Passion for Your Business
Paul Gormand runs the marketing for MT Mechelec and notes “You may build a substantial list of followers. However, not all of them will be passionate about your brand and your products and services. They may follow on a whim or have a limited interest in what you offer. You want to focus on those who have bought into your brand and all you do.”
These followers can help you grow your business as long as you respectfully and continually offer them significant value.
The above tips are to help you get your social media marketing effort off on the right foot. Properly embracing the social media world can lead to positive results for your business. Using social media marketing, along with other marketing initiatives, helps you get the word out about your business and the benefits you can offer your niche market.